There is an Aesop fable like story of the professor offering alumni coffee in different mugs and people fighting over the mug when they should actually be worried about how the coffee tastes. It is the coffee that counts is what the "moral of the story" is. However, I came across a post that made some very good arguments on how the coffee cup also matters.
http://happysmarts.com/the-coffee-or-the-cup-which-is-more-important/
In essence this is what every marketer talks about. Packaging is necessary. However, if the final product sucks, no amount of marketing can save you. :D
P.S. The logic behind these posts can be found in
this
post
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