Idea Cellular came up with a slogan that "An idea can change your life". Economics says, innovation is the only way to sustainable improvement in the development of the country. This is definitely one of the most impressive ideas I have seen so far. A real problem being tackled by a tiny change in behaviour.
http://www.youtube.com/watch?v=EZC1czZofyY
P.S. The logic behind these posts can be found in
this
post
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