Real-Life 'Iron Man' - Article for the day 28 August

I have written about Elon Musk in the past. However, this headline just merited a full post to itself. I mean who can resist a title like

Here's More Proof that Elon Musk Is a Real-Life 'Iron Man'

The next one that came up was

Tesla outsells Porsche, Jaguar, others in Calif

Interestingly these seem more like marketing campaigns. At sometimes you are comparing brands
The swoopy electric sedan outsold all models from other luxury brands Porsche, Volvo, Lincoln, Land Rover and Jaguar

and at other times specific models
With 4,714 new Teslas registered over the six months, it even topped some established conventional luxury models like Lexus GS, at 2,298, and Audi A6, at 1,619

I haven't done a lot of research but in a state like California which enjoys sunshine through out the year and the Toyota Prius is the best selling car, this doesn't seem like as big a win as it is being made out to be. It seems more like a case of keeping the company and its founder in the media to build awareness.

I guess, there is no point building the best product in the world, unless you know how to market it. Given the number of things that clamor for our attention on a daily basis, good products might not just sell themselves.

P.S. The logic behind these posts can be found in this post