One "Diamond" ring to rule them all - Article for the day 21 August

Sorry for the long gap between previous posts. I have been having trouble with my service provider as well as sudden trips due to family issues. 

Anyway, so this is a topic that is talked about in many a Bschool. How do you create a market? How do you advertise to your target segment? How do you create a campaign? etc. But as a consumer maybe we should be paying more attention?

 

http://www.policymic.com/articles/51981/how-a-clear-worthless-stone-with-a-brilliant-marketing-campaign-conquered-the-world

P.S. The logic behind these posts can be found in this post