The Hindu Vs TOI ad war was pretty interesting about two years ago. A quick YouTube search will show you all of them. Linking a few at the end of the article.
Whoever came up with this idea of a Hot Model on the front page of the Times of India being planted by the Hindu is a genius. Read the Unreal Times article for more.
Warning - NSFW
http://www.theunrealtimes.com/2012/01/28/times1-of-india-publishes-front-page-ad-of-the-hindu-mocking-times-of-india/
Hindu takes on the TOI as people knowing useless info
TOI takes on Hindu as news that wakes people up rather than putting them to sleep
P.S. The logic behind these posts can be found in this
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